Remember: That price is for seven games. Not one, seven. Ten bucks a game really isn't that terrible.
If you want to claim this, you have to remember that one of those games (base) is pretty lame and boring, and many of the others are completely unplayable taken alone.
If the base game is so lame and boring, how the hell did RGG and DXV sell so many expansions and win Spiel des Jahres? Just asking. Unless you meant lame and boring compared with the expanded game--as opposed to lame and boring compared to other games.
On the shelf, it's 8 boxes (9 with Guilds, later). It's a total of ~2700 cards, plus a bunch of extras, for retail ~$320. If you're trying to suggest that there aren't 8 games there, well, you'll have to tell the retailers perhaps. Oh, and tell RGG, because apparently Carcassone is just one game, as is RTFG, and all the maps for Power Grid. And talk to Mayfair about how much they're gouging for all those Catan expansions--all one game! And don't get me started on WOTC...
Sounds a bit ridiculous when said that way. Huh. Who'd have thought?
Look, I've said before that I would pay $100 for Iso as it currently stands. If/when Goko gets to the point where I'll pay for it--they still have a way to go--I have no problem paying about the same amount to them. It's ridiculous to complain about the pricing, I think, for the hardcore players. Casuals... well, they might have a tougher time. And if Goko wants to rake in the cash, they'll need to get casuals buying more, which will likely require a reduction in price. But hey, that's a business plan sort of thing.
There are tons of things to complain about with Goko. Pricing of the games really isn't on the list.