Based on various observations, I think people on LessWrong are quite opposed to the idea of optimizing for persuasion, even if it just means intentionally sounding friendly. A lot of people in general may be opposed to the idea, in fact.
This makes absolutely no sense to me. The reason it doesn't make sense is because writing style is a ridiculously important property and different people do widely differently on that axis. If no one optimized for it, all that means is that the people who happen to hit the style naturally have an unfair advantage. Which is pretty close to where we are anyway because many people don't optimize their style on purpose.
(
Related, Aella had the same justification for why it's okay to be deliberately seductive.)
Also man if I hadn't changed my style on purpose, no one would ever want to read anything I wrote ever because my native way of writing makes me sound like an arrogant asshole. I mean it's not native anymore; I now have a tolerable native style, but it's only because I consciously changed it.
I would maybe take this more seriously if people weren't so obviously affected by style everywhere. When I posted my fan card thing here for the first time (Dominion Reverence), I didn't yet understand any of this and since my native writing made me sound like an arrogant asshole, that's what the post sounded like. And wouldn't you know it got zero upvotes. (Which is a massive slap in the face to a signaling sensitive person.) Later I edited it to sound differently and it subsequently got a bunch of upvotes. But I'm sure it's all coincidence and people just picked up on the objective improvement in average card quality.
This whole thing is just like saying pronouns are stupid, or caring about offensive gg is stupid, or mocking people for not getting up and doing stuff, or for being too scared to watch movies, or whatever. Like all of this is in the category of taking something that isn't a problem for you and extrapolating it to everyone else. The unfathomable stupidity of the golden rule; I've talked about this before.
So all of this not optimizing for style is silly. And there's a really straight-forward way to do it ethically; just optimize under the hard constraint of only writing things you think are true.
But LessWrong people definitely don't like to hear about this so I'm going to shut up about it indefinitely. It's totally fine to optimize style as long as you don't talk about it!