I watched it. It's called "Tabletop" and the first episode is a four player game of Small World with Wil and some other folks. It's 30 minutes. I found it fairly entertaining.
Judging from this first episode, they seem to be modeling the show after televised poker. The rules are explained on screen to help people who are unfamiliar, there are interviews with the players throughout the show, and the whole game is edited down to a half hour, so you're only going to see the more dramatic parts.
The whole thing is very well-produced and polished. Far and away the highest-quality board game-related video content out there. (Sorry WanderingWinder.)
That said, I'm not sure who the intended audience is for this. It's a little too newb-ish for people like us (I'm not sure I want to watch non-gamers stumble through a game for the first time on camera on a regular basis), and probably a little too long and too nerdy for non-nerds who are curious about board gaming. It's a delicate balance.
Don't get me wrong, I hope it's hugely successful and it brings more people into the board gaming fold, but I'm not sure they've struck the right tone with this first episode.