It it possible that you just reveal what you are talking about? We're not really in a position for mystery talk anymore.
I guess at this point, we should spill the beans. On N2, an NPC visited Ichi called the Love Doctor. Ichi brought up four options. The first option is to become permanently hated and gain lots of dice, but you take one less vote to lynch for the rest of the game. The second option is to become hated for a day and gain some dice, and it takes one less vote to lynch the next day.
Obviously, the first two choices are towny.
The third option is to become permanently loved by losing lots of dice. If you choose this option, it takes one more vote to lynch you for the rest of the game. I have a feeling this is the choice Ash chose. The fourth option is to become hated for a day and just lose a few dice. In that case, the following day, it takes one more vote to lynch you.
Ichi never mentioned a fifth option in the Council Room. He specifically said there were four choices. So, either Ichi left a choice off because he felt it was not worth mentioning or Ash is lying and he chose one of the options to make it so he takes one more to lynch him which is pretty scummy. If you ask me, trading dice to prevent oneself from getting lynched is pretty selfish.