I realize that the attack effect of Villain is weak, but we have other attacks that are also weak and still have their uses, such as Cutpurse. A lot of people, such as my wife, are not big fans of the stronger attacks. This one I think they will like because it is an attack that will sometimes hurt, but not be too mean. And, of course, you also get the 2 coffers.
I play predominantly IRL with more casual gamers who don’t like a lot of “take that”. For us, I think it will be a card that will not be the most popular card on the board, but having those 2 coffers when you need them to push your money up enough to buy a Province or Colony where you drew a lot of green will be useful. And you get a little bit of an attack that could mess up someone’s hand at a critical time.
I think it’s biggest weakness will be its price point. There are likely to be too many other 5’s in the game that are more attractive. For the casual gamers and those with less experience with Dominion, I think this is going to be a great expansion to introduce to them right away.