Rogue is either really good or really bad in my experience. Trying to build a slower, more controlling Rogue deck just doesn't work out - you can't guarantee enough card draw in your draft, your class cards don't give you that much card advantage, and you can't use your hero power as removal too much because it damages you too.
So, you basically have to embrace a aggressive draft and play style. More weight to 2 and 3 drops, ideally a decent number of 1 drops too. Sometimes, you just have to hope they don't have a way to buff their creatures for value and go for the face damage, because if you force the even trade too much, you make the game go too long. Rogue has really good early game cards for board control, as long as they only have 1-2 minons the board at the time, so you either get board control and keep it until you win, or you lose it and never get it back.