If I recall correctly, Colton was only "humiliated" for his racist remarks, of which I can't recall any of them that he's made this season. He was extremely good at getting people to do what he wanted in S24 at their own detriment, which I think is really good game play.
So some things about Colton are the same and some of them are different. You may not like some of them, but we have yet to see whether or not any of them are effective. He still hasn't been to tribal council yet so there's no telling what is going to actually stick. I don't blame him at all for attempting to keep the parts of his game that worked so heavily in his favor. It doesn't make sense to me when people criticize players for doing that and then saying they didn't learn anything.
Look, sometimes doing things that are unsavory IRL can get you really far in Survivor. If you don't like that, fine, but I haven't seen a criticism of his gameplay yet that you couldn't have said about his S24 gameplay, which was really effective. If he gets voted out for it, fine, then you are right, but not a minute before then.