In the movie, "This Is Spinal Tap," there is a scene where one of the band members has his volume knob go beyond 10 and to 11. The emphasis is that the interviewer asks why he can't just have 10 louder, and the guitarist keeps insisting that his amp is louder than all the others because theirs only go to 10, while his goes to 11. Great scene and great movie.
So, now, any time I talk about how great something is, I say that it goes to 11. This time, I can say it goes to Colony.