I like how some of the Ways make Ruins actually quite appealing. Way of the Horse in particular turns them into $0 Horses. Cultist and Marauder become pretty pointless with that in the game, while the Ruins they would hand out become pretty appealing buys, especially if the kingdom has plenty of +buy (and Ruined Market at least gives you a +buy when not using the Way, so Ruins alone guarantee at least a little bit of +buy)